About the speakers and topics

Speakers and Bios

Jan Amtoft

Chief Information Officer at ROCKWOOL International

EXO supporting architectures have no core ERPs

Salim Ismail’s EXO testament is almost 10 years old, yet continues to strongly explain why some businesses are more agile, expansionist and successful than others. Goodwin captured some of this in his famous quote:

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

When I started in ROCKWOOL I soon realized we were at the rear end of this; capital intensive, all production assets under own plough, solid and rich but constrained on growth enabling resources – and somewhat backdated technology wise. I wanted to help change the game for ROCKWOOL and prepare the company for a potentially disruptive future.

Please join me on a journey into the future of EXO enabling digital architecture. Taking a starting point in ROCKWOOLs case of digitalisation we fast-forward through the required steps of how to outline a digital architecture that will enable tomorrow’s enterprise. We’ll double-click on a few of the topics: How do companies collaborate with EXO thinking? Why is BOSS better than BOS and BOB (best of breed)? Why will extra-enterprise integration be the key to future success in digitalisation? Can Blockchain enable security across enterprises? Is there a future for monolithic thinking (Core ERP and core RDB)?

This is supposed to stimulate and challenge your thinking, and I would welcome every comment or question during this session.


Bo Vincent Thomsen

Solution Architect


Agile and EA - new practices and expectations


Enterprise Architects will be faced with different expectations when working in an Agile setup as opposed to a more traditional one. Some changes will have direct impact like changing aim from producing architecture descriptions (e.g. for a tender) to guiding the evolution of realised architecture through refinement of backlog items. Other changes are more implicit like: - Visioning directions rather than target states. - Communicating intentions and common understanding rather than decisions. - Evolving enterprise architecture as part of the cadence of business and organisational processes rather than separate architectural processes and methods.


The presentation will focus on the collaboration between Enterprise Architects and architects who operate at other points on the Architect Spectrum. The talk is based on practical experiences - especially with focus on how architecture is handled in SAFe® (Scaled Agile Framework).


Speaker bio:

Bo Vincent Thomsen is an experienced architect with a background in software, integration and solution architecture. He would claim he has tried it all, if it didn’t make him sound so old. Even though Bo occasionally pretends to be an Enterprise Architect himself, most of his experience around EA has been trying to communicate and collaborate with EAs. Bo simply seems to lack the patience for strategic thinking. Bo has been thrown into the world of Agile and has tried to make sense of it for quite some time. To compensate for his lack of understanding, he teaches the course ‘SAFe for Architects’, which has provided him with valuable feedback on working with architecture in Agile contexts.


Daniel Simon

Founder and Managing Director at ACROSS & AHEAD

Cologne, North Rhine-Westphalia, Germany

Speaker Bio: Daniel Simon is the Founder and Managing Director of ACROSS & AHEAD. His passion is to guide enterprises on their business design and transformation journeys. He has extensive experience in establishing architecture practices, developing architecture blueprints, and facilitating business design and transformation activities. Daniel is also a long-time trainer in the field. Among others, he has been running courses on business architecture and architecture storytelling for many years. Daniel holds a Ph.D. from the University of Cologne. He is the (co-)author of various publications on enterprise architecture and business architecture and regularly speaks at conferences and events.


Presentation Title: Translating Strategy into Execution Using Business Architecture

Abstract: Organizations nowadays need to adapt to new situations and environments more often and more quickly. Business architecture promises orientation and guidance by providing a holistic view of an organization and its ecosystem in which it operates that helps translate strategy into execution in a cohesive way. This presentation sheds light on what you may consider the centerpieces of an organization‘s business architecture, how to make use of them, and how they are related to other elements of the overall enterprise architecture. In addition, it also shares some advice on where and how to get started with practising business architecture. This also includes aspects on how to communicate effectively with stakeholders about business architecture.


Alex Romanov, PhD




Legacy siloed organizations such as governments, law, healthcare are awakening to the urgent need to overcome their inefficiency and obsolete customer service in the rapidly digitizing world. Many are seduced by perception of “agile” as a quick win panacea, driving transformation projects into “just digitize something now!” mode, with the role of thoughtful enterprise redesign based on Business Architecture (BA) diminished. The “Classic” high quality BA requires time and cannot compete on sheer speed with ad-hoc agile implementations.

 To remain a relevant practical success factor in such an environment, BA must evolve to directly support agility of both business and IT.

We achieved the BA “speed of relevance” with our multi-disciplinary framework of BA-related undertakings – in several multi-million-dollar business / digital transformation projects.

The framework is based on:

  • Modularized BA
  • Delineation of “Strategic”- and “Project-oriented” BA
  • 2-speed BA delivery model & rapid modular governance
  • Pre-emptive discovery of transformation / digital opportunities
  • Systemic innovation-oriented BA practice
  • Continuous capital investment / ROI strategy

The presentation is the further development of Alex’s work being developed over the last several years, an continuously tested and implemented in major business transformation and/or Digital transformation projects, bringing true business architecture and enterprise re-design into organizations drifting towards ad-hoc un-architected quick win-oriented "agility”



Alex Romanov, PhD, is a Canadian Enterprise Business Architect \ Management Consultant assisting complex organizations to improve business agility, identify and implement business/digital transformations, innovate business models and IT solutions.


Oliver Loukota
Enterprise Architect at Hapag-Lloyd AG

Sven Hinze
Enterprise Architect at Hapag-Lloyd AG

At Hapag-Lloyd we have a huge monolithically application which is solving the core business.
Because of high technical dept, legacy software, non-maintainability, unclear responsibilities,
limitations in the technology stack and slowed down release cycles we decided to re-architecture the
monolith into separate business modules, improve the current behavior and migrate into a modern
public cloud environment.
Regarding this change we decided to also setup a SAFe-oriented agile approach to get all the
requirements and changes together.
In this approach a key role is the Enterprise Architecture of Hapag-Lloyd and will show you which
role we have in this setup, which tasks we are solving and which interfaces we have established to
get the whole enterprise architecture driven in the best possible shape.
Speakers Bio
Oliver Loukota
Enterprise Architect at Hapag-Lloyd AG
At Hapag-Lloyd AG I’m responsible for the overall architecture of the enterprise. With my team I will
extend the Enterprise Architecture Management, build a strong backbone for IT related decisions,
and consult my colleagues in all architectural questions they have.
In the three years before joining Hapag-Lloyd AG I was working at the Enterprise Architecture
division of q.beyond AG with setting up the Enterprise Architecture Management, Architecture
Modelling and introducing an Enterprise Architecture Repository.
Sven Hinze
Enterprise Architect at Hapag-Lloyd AG
As an Enterprise Architect, I am responsible for bridging solution architecture and the broader
enterprise architecture, ensuring that solution architectures align with our overarching enterprise
architecture. Additionally, I manage the holistic EA view and introducing Agile Enterprise
Architecture as a discipline. Furthermore, I collaborate closely with the CISO department, linking
EAM and security to ensure that our enterprise architecture is secure and resilient.

Who is Hapag-Lloyd?
Hapag-Lloyd is a German-based global container shipping company. It is one of the world's largest
container shipping lines, with its headquarters located in Hamburg, Germany.
Hapag-Lloyd specializes in transporting containerized goods and offers a comprehensive range of
container shipping services worldwide. The company operates a vast fleet of container ships and
provides connections to major ports across all continents. It serves various industries, including
manufacturing, automotive, chemicals, consumer goods, and more.
Enterprise Architecture in a Scale @ Agile Project